Crafting a timeless identity for a tea brand inspired by cherished moments.
Mémoire Tea is a Charlotte-based tea company founded by Valentina Di Marco. The brand celebrates the art of tea drinking, with blends inspired by meaningful moments. Valentina approached us in 2022, seeking a refreshed look for her new tea line that would captivate customers and make the packaging something they’d treasure, not discard.
We chose a metal tin as the primary packaging. This durable and elegant option elevated the brand’s image while offering a practical and reusable container that customers would love to keep. The metal tins provided the perfect canvas for our unique, artistic approach.
To add a personal touch and individuality to each blend, we hand-wrote the names of the teas. This detail not only made each blend feel special but also reinforced the brand’s focus on heartfelt moments. Each tin features custom illustrations inspired by the tea's ingredients and detail to align with the unique personality of each blend.
Beyond the initial launch, we continue to work with Mémoire Tea on special editions such as The Wedding Blend and other seasonal offerings, ensuring the brand evolves while maintaining its signature charm. Customers not only enjoy the teas but also cherish the packaging as collectible keepsakes, embodying the brand’s mission to celebrate meaningful moments.
Packaging Design
Year: 2020-2024
Client: Mémoire
Country: United States
Illustration: Franca Greta
Photography: Leonora Demirovic